Kabinet Brewery x Giovanni’s Pizzeria
Specijalna saradnja na pivu "Ono moje"
Poseti
giovannispizzeria.rs
Po mnogima najbolja napolitanska picerija u Beogradu i šire, Giovanni’s Pizzeria i pionir zanatskog pivarstva u Srbiji, Kabinet Brewery, u specijalnoj saradnji napravili su “Ono moje” - ograničenu seriju nefiltriranog Ale piva. Miloshmi Studio je osmislio ime, napisao tekst i dizajnirao etiketu.
Tekst glasi: “Evo prilike da samouvereno vikneš "Ono moje" iako se možda prvi put vidimo. Verujem da će ti se svideti uz moje pizze i očekujem te ponovo uz "Ono tvoje"”.
Šta smo uradili
- Naming and copywriting
- Label design
- Illustration
- Pre-Press
- Product photography
“Keep it simple. Know who matters and what they want. Then design brands and experiences that perfectly serve them, everywhere.”
Outcomes
600
Limited edition bottles produced
0
Remaining bottles - All sold
6
Saved for the studio's archive - One opened
5
Bottles left, drop by
01.
Bringing the in-store experience online
Digital Extension
Most of us in Serbia have never seen a beaver other than in an American film. Maybe once in 10 years at some zoo. In a stone and glass enclosure, on the „display“ of all of us to knock on his door to take a picture of him and leave. In other words, far from its delicate, but powerful and amazing nature.
02.
Development KPIs: speed and maintenance
Built to Scale
To help the site succeed after handoff, we created a full suite of modular components. Having a consistent, flexible system helps Aesop’s internal team create custom page layouts to introduce new products and seasonal content.
In collaboration with
We partnered with Loud Crowd to create Dobri Dabar, the first crowdfunding platform in Serbia. With Jelena Popović from Digital2 we have developed the website and Nemanja Knežević helped us making the photos.
Get in touch
Interested in learning more about the other beverage label projects or dropping by at the studio and cheer with us? Reach out to hello@miloshmi.com.