Jana Oršolić for Go Sushi
Two delicate brands conveying the message of LOVE together
Visit
gosushi.rs
Go Sushi has teamed up with lovely Jana Oršolić — a designer, educator and author of the Samo nežno prema sebi (Just be gentle toward yourself) movement to create the Valentine’s day Love Box — a limited edition box for two, filled with a special selection of sushi bites along with a few surprises.
Through Jana's typographic sensibility, two delicate brands matched to convey the message of LOVE to its customers.
What We Did
- Campaign’s marketing strategy
- Production and film set quality overlooking
- Photography direction and scenario
- Design adaptation and delivery
- Digital and email marketing strategy
“Keep it simple. Know who matters and what they want. Then design brands and experiences that perfectly serve them, everywhere.”
Outcomes
500
Sold boxes within 26 days of launching
€
33
k
Profit made within 2 months of launching
21
Days from the initial idea to launching
4.8
Star rating, up from 2.5
01.
Bringing the in-store experience online
Digital Extension
Most of us in Serbia have never seen a beaver other than in an American film. Maybe once in 10 years at some zoo. In a stone and glass enclosure, on the “display” of all of us to knock on his door to take a picture of him and leave. In other words, far from its delicate, but powerful and amazing nature.
02.
Development KPIs: speed and maintenance
Built to Scale
To help the site succeed after handoff, we created a full suite of modular components. Having a consistent, flexible system helps Aesop’s internal team create custom page layouts to introduce new products and seasonal content.
In collaboration with
Go Sushi has teamed up with lovely Jana Oršolić — a designer, educator and author of the Samo nežno prema sebi (Just be gentle toward yourself) movement to create a limited edition Valentine’s day Love Box. Under Miloshmi Studio’s production, Vuk Ninković (DP) filmed the video, Nikola Egerić (VE) edited it and Zoran Popac (AN) made it moves. Big up to Uroš Belja and Filip Đelević who assisted and co-ordinated the project to smooth delivery and launch.
Get in touch
Interested in learning more about Go Sushi or any of our other collaboration projects? Reach out to hello@miloshmi.com.
