They come for the crust and stay for everything else

The launch of the Giovanni’s Pizzeria visual identity.
Words by Miloš Bogdanović, Photography by Aleksandra Mihajlović – Shtroxy.

They come for the crust and stay for everything else

In presence of Jovan or Giovanni, your initial impression might be of a serious, big guy of few words. He speaks with a deep, crisp voice, delivering concise sentences laden with simple observation and meaning. His hearty laughter, brief yet full of depth, hints at an old soul.

It’s a chilly, rainy November morning. We’re sitting in his tiny and cozy former restaurant where it all began. It’s a hidden gem nestled amidst the chaos of a tourist hustle. We’re toasting to our newfound friendship, savouring the delightful pairing of the grassy notes of Grappa Nonino Prosseco Barrique and the rich, smoky notes of Neapolitan-style espresso, prepared just to my liking. His dedication to the culinary craft, tinged with an entrepreneurial spark, was palpable from the start.

 

We set the agenda

Vecina nas u Srbiji, dabra nije videla drugde nego u americkom filmu. Mozda jednom u 10 godina u ponekom zooloskom vrtu. U kamenom i staklom ogradenom prostoru, na “displeju” svima nama da mu kuckamo da bismo ga slikali i otisli. Takoreci, daleko od njegove delikatne, ali mocne i zadivljujuce prirode.

Iako mu je citava Evropa prirodno staniste, mi smo ga iz nasih krajeva istrebili pocetkom proslog veka. Zbog krzna i masti, jasno. Ovaj stidljivi bucko je navikao na nocni zivot (i ne voli bas da ga gledaju), ali za razliku od drugih “nocnih ‘tica”, nije raspikuca i stetocina.

Because your vehicle can be a concert hall

Visitors travel skyward on the Luftseilbahn Witterschwanden-Acherberg-Kessel, a token-operated cable car that runs around the clock.

Because your vehicle can be a concert hall

Visitors travel skyward on the Luftseilbahn Witterschwanden-Acherberg-Kessel, a token-operated cable car that runs around the clock.

Because your vehicle can be a concert hall

Visitors travel skyward on the Luftseilbahn Witterschwanden-Acherberg-Kessel, a token-operated cable car that runs around the clock.

“Keep it simple. Know who matters and what they want. Then design brands and experiences that perfectly serve them, everywhere.”

Miloshmi: Vecina nas u Srbiji, dabra nije videla drugde nego u americkom filmu. Mozda jednom u 10 godina u ponekom zooloskom vrtu. U kamenom i staklom ogradenom prostoru, na “displeju” svima nama da mu kuckamo da bismo ga slikali i otisli. Takoreci, daleko od njegove delikatne, ali mocne i zadivljujuce prirode.

Person 2: Iako mu je citava Evropa prirodno staniste, mi smo ga iz nasih krajeva istrebili pocetkom proslog veka. Zbog krzna i masti, jasno. Ovaj stidljivi bucko je navikao na nocni život (i ne voli bas da ga gledaju), ali za razliku od drugih “nocnih ‘tica”, nije raspikuca i stetocina.

Person 3: Iako mu je citava Evropa prirodno staniste, mi smo ga iz nasih krajeva istrebili pocetkom proslog veka. Zbog krzna i masti, jasno.

Miloshmi: Vecina nije videla drugde nego u americkom filmu?

 

Tell us a little bit about your journey into motion design. How did you get started?

In Taiwan where I grew up, everyone went to the same schools and studied the same subjects. But I didn’t want to do that. When I started to look at college brochures, I stumbled across communication design and it immediately jumped out at me. I loved it. I got to work on many different types of installations and experimented with different mediums such as metal and wood, and ended up creating some kinetic sculptures. I then went to design and technology school at Parsons School of Design where I got to learn creative coding and motion specifically.

 

Who are some of your favourite designers in the space? What are some brands that do motion design really well?

I’ve been really interested in learning more about experiential design. My favourite designer is Ian Cheng. He is a NYC-based artist who creates interesting concepts, drawing from video game design, artificial intelligence, cognitive psychology and machine learning to create virtual worlds and environments that ultimately become self-sustaining and continue to exist on their own. I am very interested in world creation. DIA studios is another brand that is pushing the boundaries of motion. Their approach is very experimental, using creative coding, augmented and virtual reality and embedding that into their brand toolkits.