Dobri Dabar
First crowdfunding platform in Serbia
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dobridabar.com
Most of us in Serbia have never seen a beaver other than in an American film. Maybe once in 10 years at some zoo. In a stone and glass enclosure, on the "display" of all of us to knock on his door to take a picture of him and leave. In other words, far from its delicate, but powerful and amazing nature.
Working together, we created an immersive digital storefront inspired by the in-store experience. Our approach makes the site feel like a natural extension of the brand.
What We Did
- Digital product strategy
- End-to-end e-commerce redesign
- Front-end development and quality assurance
- Photography direction and writing guidelines
- Global rollout to 43 countries with localisation support
- Training for Aesop designers and developers during handoff
