Go Izakaya
Japanese Kafana where you Go Nom-Nom & Glug-Glug
Visit
gosushi.rs
Miloshmi Studio has been rolling with Go Sushi for years — just like they roll your sushi. We've become an integral part of their business, adding that umami flavour into their visual identity and communication. Our work ensures every Go Sushi project attracts your attention, solves the problem, and the passion for innovation.
What We Did
- Brand development
- End-to-end e-commerce redesign
- Front-end development and quality assurance
- Photography direction and writing guidelines
- Global rollout to 43 countries with localisation support
- Training for Aesop designers and developers during handoff
“Keep it simple. Know who matters and what they want. Then design brands and experiences that perfectly serve them, everywhere.”
Outcomes
€
20
K
Weeks from kickoff to prototype
12%
Higher conversion within 60 days of launching
4x
Growth in e-commerce in 3 years
4.8
Star rating, up from 2.5
01.
Bringing the in-store experience online
Digital Extension
Most of us in Serbia have never seen a beaver other than in an American film. Maybe once in 10 years at some zoo. In a stone and glass enclosure, on the “display” of all of us to knock on his door to take a picture of him and leave. In other words, far from its delicate, but powerful and amazing nature.
02.
Development KPIs: speed and maintenance
Built to Scale
To help the site succeed after handoff, we created a full suite of modular components. Having a consistent, flexible system helps Aesop’s internal team create custom page layouts to introduce new products and seasonal content.
In collaboration with
We partnered with Loud Crowd to create Dobri Dabar, the first crowdfunding platform in Serbia. With Jelena Popović from Digital2 we have developed the website and Nemanja Knežević helped us making the photos.
Get in touch
Interested in learning more about Dobri Dabar or any of our other community engagement projects? Reach out to newbiz@miloshmi.com.
