Kabinet Brewery x Giovanni’s Pizzeria
Special collaboration beer "The usual, please"
Visit
giovannispizzeria.rs
According to many, Giovanniās Pizzeria, considered the best Neapolitan pizzeria in Belgrade and beyond, and Kabinet Brewery, a pioneer of craft brewing in Serbia, have collaborated to create āThe usual, pleaseā ā a limited edition of unfiltered Ale beer. Miloshmi Studio conceived the name, wrote the text, and designed the label.
āThe Usual, pleaseā is the limited edition IPA beer. Hereās your chance to confidently shout āThe usual, pleaseā even if weāre meeting for the first time. Iām sure youāll love it with my pizzas, and I look forward to having you back again for your āUsualā.
What We Did
- Naming and copywriting
- Label design
- Illustration
- Pre-Press
- Product photography
āKeep it simple. Know who matters and what they want. Then design brands and experiences that perfectly serve them, everywhere.ā
Outcomes
600
Limited edition bottles produced
0
Remaining bottles - All sold
6
Saved for the studio's archive - One opened
5
Bottles left, drop by
01.
Bringing the in-store experience online
Digital Extension
Most of us in Serbia have never seen a beaver other than in an American film. Maybe once in 10 years at some zoo. In a stone and glass enclosure, on the “display” of all of us to knock on his door to take a picture of him and leave. In other words, far from its delicate, but powerful and amazing nature.
02.
Development KPIs: speed and maintenance
Built to Scale
To help the site succeed after handoff, we created a full suite of modular components. Having a consistent, flexible system helps Aesopās internal team create custom page layouts to introduce new products and seasonal content.
In collaboration with
We partnered with Loud Crowd to create Dobri Dabar, the first crowdfunding platform in Serbia. With Jelena PopoviÄ from Digital2 we have developed the website and Nemanja KneževiÄ helped us making the photos.
Get in touch
Interested in learning more about the other beverage label projects or dropping by at the studio and cheer with us? Reach out to hello@miloshmi.com.
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Two delicate brands conveying the message of LOVE together
